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Social Media Profiler quoted in Wall Street Journal Europe

Mon 01 November 2010

, Maurice Eykman, LEAP


Wall Street Journal Europe published an article on ELP’s research. The first results of this research were presented during the LEAP Ambition Event on September 14th.  Then they were based on a total number of respondents of around 350, of which roughly half were LEAP-women. Now the total number of respondents is around 750.


The differences between men and (LEAP-) women in the first round of results were quite interesting. Not to the journalist of the WSJE though. He did interview Erica but did not use her information and left out the men vs women angle completely. Ours is not to wonder why…but we do! We just hope that this not because the WSJE  is not interested in women being more social media-savy than men…

In any case, ELP will have the facts and figures of the possible difference between men and women for the bigger respondent-group within the next two weeks. We will keep you posted. Meanwhile read the article here.



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