Attracting, retaining, and promoting women (1)
Tue 18 January 2011
, Tiara Exceptional Women’s Coaching , Tiara Exceptional Women’s Coaching
Studies show that companies that promote diversity at the highest levels in the organization have stronger bottom‐line profits and higher levels of innovation and accountability. In this two-part blog, Tiara says attracting, retaining, and promoting women is critical to your company’s success.
By Tiara Exceptional Women’s Coaching
The key is to incorporate and embrace leadership models that embrace women’s power. McKinsey & Company and Tiara International LLC are two of today’s thought leaders stressing the importance of Female Centered Leadership, which aligns with instinctual female leadership strengths. But before we get to that: did you know that female entrepreneurs start nearly 1,600 businesses daily? Who are these women? Why should you care?
Rising stars
Women who leave companies and start businesses are your rising stars and the top talent. Women leave organizations that practice a move‐up‐or‐move‐out mentality. Women leave companies that say they value women’s leadership but don’t align their actions or their culture with that value.
Jumping ship
High‐powered women are more than twice as likely as men to think about jumping ship, reveals this Businessweek.com. It’s time to attract, retain, and advance your top female talent. Over the years, many different approaches and tactics have been aimed at this ‘women’s issue.’ It is important to point out this is NOT a ‘women’s issue’ but rather it is an organizational issue.
Burning out and opting out
If we continue to ask women to adapt to the male dominated culture, trying to get women to fit in, we will continue to feed the cycle of women burning out and opting out of companies. It is imperative that women step into their roles within the organization with a power and confidence that is natural to them, not modeled after male counterparts.
What you can do
Many corporations have started offering women’s development programs to address concerns about the balance between men and women in leadership. We’ve found these gender‐parity initiatives are often ineffective, one‐time events instead of bottom‐line critical‐success‐factor initiatives. Most employees find their company’s efforts disjointed, under-funded and lacking in strong leadership and alignment with corporate values. Even in the best-intended efforts the results are still missing.
Not satisfied
While women are thankful for these initiatives that have supported them in developing and learning new skills, they are not satisfied. Most efforts focus on showing women how to survive in the workplace. At Tiara, we believe you want to do more than have your top women survive. We believe your desire is to take women’s development to an entirely new level and have your women leaders thrive.
Next steps
McKinsey & Company and Tiara International LLC are two of today’s thought leaders stressing the importance of Female Centered Leadership, which aligns with instinctual female leadership strengths. McKinsey’s thorough research has illustrated the dimensions of Centered Leadership. Tiara knows how to effectively implement Female Centered Leadership programming within a company, integrating it with the organization’s priority values and realizing bottom‐line results.
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